在月光下醒来的人。 The one who wakes to the moon.

一个简单的问题A simple question

ELUNA 的故事，始于一个很简单的问题： ELUNA began with one simple question:

「为什么我们在 2026 年，依然在买回五年前会扔掉的衣服？」 "Why, in 2026, are we still buying clothes we'll throw away in five years?"

这是我们的创始人 Sofia 在米兰出差时，第三次退回一件"看上去很美"的灰色毛衣时想到的。回深圳的那个航班上，她写下了一份手稿。一年后，那份手稿变成了 ELUNA。 It was the question our founder Sofia asked herself on a flight home to Shenzhen — the third time she'd returned a gray sweater that "looked beautiful" but unraveled at the second wash. Her journal on that flight became ELUNA one year later.